Customized Variable-Data Printing
Variable Data Printing is simply a way to combine a database of customer information, relevant images of the product or service you are promoting, and the latest in digital-printing technology and mailing equipment to achieve the best possible response rate for your campaign.
Lincoln Printing can help you conceive your program and put it in action. We're experienced in helping our customers marry their all-important data with the right images to achieve the very best response to their mailed piece.
With variable-data printing, the typical response rate can increase as much as five-fold, depending on how well the piece is constructed, how good the mailing list is, and how well communicated the promotion for the end customer is. When all of these elements are carefully crafted into a campaign, response rates can go through the roof.
Lincoln can provide you with everything to create a campaign, from purchasing the list, to helping you define the promotion, and ultimately to digitally printing and then mailing your piece.